Overview
The annual season ticket campaign was reimagined not as a promotion, but as a piece of cinematic storytelling. A short film, based on the interpretation of a poem about what it means to be Hertha, conveyed fan emotions through a blend of actors and authentic fan culture. Featuring actor Leo Kunz, who was later recognized as Actor of the Year in Germany.
Project
Dauerkarte 2025
CLIENT
AS INTERN @HERTHA BSC
Team
KASIMIR WEICHERT / LEONARD KUNZ / STEFAN NEUENDORF / GERRIT FREUND
