Mehr als Fußball

Overview

For this shoot, the focus goes beyond football — capturing a perspective shaped by values, identity, and community. At Hertha BSC, progress and diversity define the club both on and off the pitch. Together with its fans, the goal is to connect people beyond the game and encourage a shared sense of social responsibility. The kit becomes a symbol of that idea — wearing it means being part of something bigger. Hertha BSC is more than football.

Project

Mehr als Fußball

CLIENT

Hertha BSC

Team

Gerrit Freund, Sebastian Valbuena, Michael Babel

Content Creation

Sport

#Thomats Challenge

Thomas Müller / Mats Hummels / FC Bayern München

Seit 1892

Hertha BSC

Dauerkarte 2025

Hertha bsc