THE FRESH PRINCE

Together with Boateng, the idea emerged for a radical, symbolic gesture: a Hertha flag tattooed across his solar plexus. The moment was carefully staged photographically and used as the key visual to announce his return. The action captured exactly what Boateng and Berlin stand for – attitude, edge, and loyalty. The response was immediate and widespread. Not only did his return generate attention, but the bold staging quickly became one of the most talked-about images surrounding the transfer.