We Are United

Overview

We Are United is Manchester United’s global culture platform, celebrating fans and iconic jerseys from around the world. Each week, it shares stories that highlight the diversity and passion of the United community. Together with Kimy, a dedicated supporter from Berlin, we reimagined one of the most iconic retro kits in a bold visual editorial — blending identity, style, and football culture. The project was selected as Content of the Week.

Project

We Are United

CLIENT

2023

Team

Sebastian Valbuena, Kimmi Chelleczenly

Content Creation

Sport

#Thomats Challenge

Thomas Müller / Mats Hummels / FC Bayern München

Seit 1892

Hertha BSC

Dauerkarte 2025

Hertha bsc